Against the backdrop of the accelerated upgrade of the cosmetics market towards "refined functions, diversified scenarios, and full coverage of the target audience", The Xisjoem STELLAR 18-color Eyeshadow Palette (Warm Brown Full Matte Pearl Cent Glitter Eyeshadow Palette) launched by Jinhua Xianshuo Cosmetics Co., Ltd. has the core advantages of multi-texture integration and all-scene compatibility. Not only does it precisely hit the diverse needs of consumers, but it also takes product innovation as a fulcrum, providing a new path for the future development of the cosmetics industry that can be referred to, highlighting the technological accumulation and market insight of domestic cosmetics in the niche market.
การวางตำแหน่งผลิตภัณฑ์สอดคล้องกับแนวโน้มอุตสาหกรรม: หลายพื้นผิว + ทุกสถานการณ์ จัดการกับปัญหาของความต้องการเดี่ยว
The current makeup market is bidding farewell to the "single-function" competition and shifting towards the "one-stop solution" track. The Xisjoem STELLAR 18-color eyeshadow palette accurately grasps this trend, featuring 18 carefully selected shades covering the three core textures of matte, pearlescent, and sequin. It offers a wide range of makeup options, from the nude brown ground makeup for daily commutes, to the gentle pinkish brown makeup for dates, and even the dazzling eye makeup for party highlights, achieving the all-scenario compatibility of "one palette for multiple uses". This design perfectly meets the consumer demand for "seamless switching across multiple scenarios" in the makeup industry in 2025. As industry data shows, the repurchase rate of eyeshadow products with full-scenario adaptation capabilities is 35% higher than that of single-function products. Meanwhile, the core advantages of high color rendering and long-lasting anti-powder flying echo the market's hard demand for "long-lasting makeup retention", becoming the key for the product to break through.
การอัพเกรดเทคโนโลยีและกระบวนการ: ความเป็นเลิศทั้งในด้านพื้นผิวและการใช้งานจริง ทำให้คูน้ำมีคุณภาพแข็งแกร่ง
In terms of product craftsmanship, the Xisjoem STELLAR 18-color eyeshadow palette showcases the technological upgrade direction of domestic makeup brands. The matte color adopts a fine powder formula, featuring easy blending and strong layering, solving the pain point of beginners' "difficulty in blending". The pearlescent color brighinates the eyes with a delicate luster, while the sequin color creates a high-gloss focus with its plump grains and strong adhesion. All three textures have been optimized in formula, balancing the user experience and makeup effect. This refinement of materials and craftsmanship aligns with the development trend of "texture upgrade" in the makeup industry - in 2025, new makeup products will generally enhance formula innovation and improve the fineness and long-lasting effect of the products through technical means. In addition, the product comes with a portable mirror as a thoughtful design, further enhancing its ease of use and aligning with the modern consumers' lifestyle of "efficient beauty".
ความก้าวหน้าในการครอบคลุมประชากร: การปรับตัวทุกวัยและทุกขั้นตอนเพื่อขยายพื้นที่ตลาดที่เพิ่มขึ้น
The cosmetics industry is expanding from being "female-dominated" to "penetrating the entire population", and at the same time, the demand differentiation between beginners and advanced players is becoming increasingly obvious. The Xisjoem STELLAR 18-color eyeshadow palette breaks the boundaries of different groups with its "neutral style + all-stage compatibility" : from students to working women, from makeup beginners to experienced players, everyone can find a suitable solution through the combination of different shades and textures. This layout not only caters to the refined demands of the female makeup market but also aligns with the new opportunities brought by the rise of the male makeup market - the scale of the male makeup market is expected to exceed 5 billion yuan by 2025, and androgynous makeup has become an important carrier connecting male and female consumer groups. The positioning that is suitable for all groups and all stages helps brands break through traditional consumer circles and explore a broader incremental market.
เส้นทางการสร้างความแตกต่างของแบรนด์: การออกแบบที่สวยงาม + การใช้งานจริง การสร้างความสามารถในการแข่งขันหลัก
In the current highly competitive domestic makeup market, differentiation has become the key for brands to break through. The Xisjoem STELLAR 18-color eyeshadow palette achieves a unity of appearance level and texture with a "deep brown shell of starry sky elements", transforming the product into a "beauty item" that combines practicality and decorative value, aligning with the pursuit of "appearance level consumption" by Generation Z. This dual-driven model of "aesthetic design + functional practicality" draws on the successful experience of domestic brands going global - such as ZEESEA, which opened up overseas markets through co-branded ips and visual innovation, proving that a unique design language can effectively lower consumers' cognitive barriers. In the future, as the brand continues to delve deeply into the differentiated path of "design + function", it is expected to establish a unique brand recognition in the eyeshadow niche market, and at the same time provide the industry with a product innovation model that combines "appearance level and strength".
As the competition in the cosmetics industry shifts from a "price war" to a "value war", Jinhua Xianshuo Cosmetics Co., Ltd. has accurately captured the industry's development trend with its product innovation of the Xisjoem STELLAR 18-color eyeshadow palette. Its core advantages of multi-texture integration, full-scene adaptation and full coverage of all groups not only meet the diversified needs of consumers, but also lead the development direction of the cosmetics industry towards "functional complexity, group boundarylessness and design aesthetics". In the future, under the dual dividends of the rise of domestic cosmetics and the upgrading of consumption, this product is expected to continue to lead the niche market, laying a solid foundation for the brand to expand domestic and international markets, and at the same time promoting the industry to advance towards higher quality and more diverse directions.
